Irapuato, Guanajuato, México, 1990
Understanding the world, its moment and context through Design.
AWARDS & RECOGNITION
Winner / National Design Prize – Diseña México / Decoration Category
Linterna / Campamento – Feria de Diseño / Guadalajara, Mx.
Hecho en FARQ / Antiguo Palacio Federal / Monterrey, Mx.
Milan Design Week – Fuorisalone / Promotedesign Din / Milan, It.
Corredor Cultural Roma Condesa / Mexico City, Mx.
Abierto Mexicano de Diseño / Mexico City, Mx.
2016-… / Global Consumer Design, Whirlpool Corporation
Product Design and development for global and regional brands and markets. International experience and tight relationship with other departments and key decision makers. All projects remain confidential until their release to market.
2014-… / PEDROARTURO
Independent Design Practice
Take on my own practice, sell projects, coordinate teams, capitalizing Design.
Design projects development for national and international clients of different sizes and sectors. Mostly furniture, object, product, decoration, accessories, textiles and packaging.
Brands’ Creative Direction and Strategy leading multidisciplinary teams by project (Product, Graphic and Multimedia).
Personal projects with a more exploratory and expressive purpose, participation in design exhibitions and competitions.
2013 – 2016 / JD-E Industrial Design
Design consultancy, research, industrial design and development for leading companies such as Coca-Cola, Tupperware, Arca Continental, PM Steele, Casa Bosques, Diverza, Notwaste, Soriana, Billpocket and Provext, among others.
Intern to Project Lead development working close to Jorge Diego. Project coordination and execution, direct contact with clients and suppliers.
2012 / MadDog StreetRods
Summer practice – Design assitant
Sketched, welded and painted car parts. A super fun hands on experience in this small car restoring workshop in central Mexico.
TALKS & LECTURES
I’m often invited to share and discuss Design topics with students and professionals through workshops and talks at schools, business and cultural venues.
Advisory teacher / Design for Business / FARQ, UANL / Monterrey, Mx.
VII Foro de Arquitectura y Diseño / UDL / León, Gto.
5th International Design
Biennial / Santiago, Ch.