México, 1990
Design services and solutions for mobility, living, and manufacturing.
Graduated from the Master of Arts in Transportation Design program at the Pforzheim University of Applied Sciences’ School of Design.
SERVICES
– Design consultancy
– Creative direction
– Concept design
– Color & Trim / CMF
– Bespoke pieces and special commissions
– Manufacturing supervision
– Creative coaching, workshops, and sprints
– Design lectures
INDUSTRIES
– Mobility
– Transportation
– Electronics
– Furniture
– Product
– Crafts and objects
AWARDS & RECOGNITION
2019 /
Social Impact prize / What Design Can Do + Campamento – Feria de Diseño
Circulār
2017 /
Selected project / FORMA – Cerámica La Mejor + Kickstarter
2016 /
Honorific Mention / AHEC Design Awards México / Toon Category
Winner / National Design Prize – Diseña México / Decoration Category
FAIRS & EXHIBITIONS
2023 /
(Design fair)
Torres, Plataforma
(Collective exhibition)
Ballista / ÁLBUM / Mexico City, MX
Torres, Plataforma
(Collective exhibition)
DECODE Group Show / CUADRANTE / Monterrey, MX
2022 /
(Collective exhibition)
DECODE Group Show / CUADRANTE / Monterrey, MX
(Collective exhibition)
Emergente / Zona Maco Diseño / Mexico City, MX
Cúpulas, Sección
2021 /
(Collective exhibition)
INÉDITO – Design Week México / Espacio CdMx / Mexico City, MX
(Collective exhibition)
Emergente / Zona Maco Diseño / Mexico City, MX
2019 /
(Collective exhibition)
Novedades / Abierto Mexicano de Diseño / National Art Museum (MUNAL) / Mexico City, MX
Circulār
(Collective exhibition)
Techno-Pop / Abierto Mexicano de Diseño / Laboratorio a Arte Alameda (LAA) / Mexico City, MX
Circulār
(Collective exhibition)
Linterna / Campamento – Feria de Diseño / Guadalajara, MX
Circulār
2018 /
(Design fair)
Caravana Americana / Hecho y Derecho/ Mexico City, MX
(Collective exhibition)
Circulār / UANL FARQ / Polybion / CONARTE / Monterrey, MX
(Design fair)
Zona Maco Diseño / Shelf / Mexico City, MX
(Collective exhibition)
Linterna / Campamento – Feria de Diseño / Guadalajara, MX
2017 /
(Collective exhibition)
INÉDITO – Design Week México / Tamayo Museum / Mexico City, MX
(Collective exhibition)
Hecho en FARQ / Antiguo Palacio Federal / Monterrey, MX
2016 /
(Design fair)
Caravana Americana / Lo Esencial / Mexico City, MX
(Collective exhibition)
National Design Prize – Diseña México / Franz Mayer Museum / Mexico City, MX
(Collective exhibition)
Where are they now? – DECODE / CONARTE / Monterrey, MX
2015 /
(Collective exhibition)
Milan Design Week – Fuorisalone / Promotedesign Din / Milan, IT
(Collective exhibition)
Corredor Cultural Roma Condesa / Mexico City, MX
2014 /
(Collective exhibition)
Abierto Mexicano de Diseño / Mexico City, MX
(Collective exhibition)
Generación DECODE / CONARTE / Monterrey, MX
2013 /
(Collective exhibition)
Abierto Mexicano de Diseño / Franz Mayer Museum / Mexico City, MX
(Collective exhibition)
Generación DECODE / CONARTE / Monterrey, MX
(Collective exhibition)
5th International Design Biennial / Estación Mapocho / Santiago, CL
(Collective exhibition)
ArteShop / Bodega Urbana / Bilbao, SP
PROFESSIONAL EXPERIENCE
2014 – … / PEDROARTURO
Independent Design Practice
Design consulting for a wide variety of clients ranging from advanced design, furniture, object, and textiles to packaging and brand creative direction. Some clients and collaborations include Candor, Cinépolis, Hecho y Derecho, Lo Esencial, Mexa Roots, Polybion, Xades, among others.
Personal projects and collaborations with an exploratory and expressive purpose, participation in design exhibitions, and competitions.
2022 – … / ÁLBUM
Independent Design Practice
2018 – … / Candor Home
Brand Creative Director
2016 – 2018 / Global Consumer Design, Whirlpool Corporation
Global Brand Industrial Designer
Collaborated on Maytag, Indesit, Consul and Acros Brand Design Language visions, development and implementation cross-category.
International experience and influence working in Brands advanced design and strategy projects from USA, Brazil, Mexico and Italy. Specific tasks included vision creation, design language definition, sketching, 3D modelling, product visualization, strategy building, prototyping and building cross-function relationships.
Whirlpool’s Global Emotional Brand Language implementation in 20+ products.
2013 – 2016 / JDE Design
Industrial Designer
Intern to Project Lead growth, coordinating and executing design consultancy, research, industrial design, and development projects for leading companies such as Arca Continental, Billpocket, Coca-Cola, Decimal, Diverza, PM Steele, Soriana, among others.
Internal projects eventually exhibited at Salone Satellite, assistance in special projects with Panorámica, and Design DECODE.
2012 / MadDog StreetRods
Summer practice – Design assistant
Sketched, welded, and painted car parts. A super fun hands-on experience in this small car restoring workshop in central Mexico.
TALKS & LECTURES
I’m often invited to share and discuss Design topics with students and professionals through workshops and talks at schools, businesses, and cultural venues.
2023 /
(Guest lecture)
Form giving / EAAD TEC / Mexico City, MX
(Talk)
Introduction to Design / PrepaTEC / Irapuato, MX
2022 /
(Talk)
Form giving / CIDI, UNAM / Mexico City, MX
(Webinar)
Design: Language and ecosystem / CEDIM / Monterrey, MX
(Talk)
Form giving / EAAD TEC / Monterrey, MX
(Podcast)
Ep. 97: Diseño en movimiento / Designaholic / MX
(Talk)
Form giving / FARQ, UANL / Monterrey, MX
(Guest lecture)
Diplomado en Diseño Colaborativo / Centro Cultural Fábrica San Pedro + CIDI, UNAM / Uruapan, MX
(Panel)
Mexa Talks: Design as a Global Practice / Mexa Design / Guadalajara, MX
2021 /
(Guest lectures)
Strategic transportation and mobility / Diplomado en Diseño de Transporte / Universidad Iberoamericana / Puebla, MX
Thinking and Creative Process / EAAD TEC / León, MX
(Panel)
Basura: Un error de diseño / What Design Can Do México / MX
2018 /
(Podcast)
Ep. 17 / PauPowcast / MX
(Talk)
Lenguaje y Diseño / Emerge Mx / Guadalajara, MX
(Guest lecture)
Lenguaje y Diseño / EAAD TEC / Monterrey, MX
2016 /
(Talk)
VII Foro de Arquitectura y Diseño / UDL / León, MX
(Talk)
Información Clasificada / Leun’un Arte Habitación / Monterrey, MX
2015 /
(Panel)
Querétaro Design Week / Querétaro, MX
2014 /
(Panel) DECODE + Fuera de Contexto / Discussion panel / Monterrey, Mx.
ACADEMIC EDUCATION
2019 – 2021 / Fakultat für Gestaltung, Hochschule Pforzheim / GER
Master of Arts in Transportation Design
2010 – 2016 / Facultad de Arquitectura (FARQ), Universidad Autónoma de Nuevo León (UANL) / MX
Bachelor – Industrial Design
2013 / Facultad de Bellas Artes, Universidad del País Vasco – Euskal Herriko Unibertsitatea (UPV – EHU) / SP
International Academic Exchange – Applied Arts in Design
TEACHING
2023 / ITESM Guadalajara / MX
Bachelor in Design
5th Term – Extended Experience (2023)
2023 – 2024 / PAD Jalisco / MX
Mentor for the Residency Program
4th Generation (2023)
5th Generation (2024)
2023 – 2024 / ITESM CEM / MX
Bachelor in Design
8th Term – Design and emerging technologies (2023)
8th Term – Design and Entrepreneurship (2024)
2020 – 2023 / CEDIM / MX
Bachelor in Industrial Design and Product Development
4th Term – Design of objects of consumption (2020 – 2021)
5th Term – Design of interactive objects (2022 – 2023)
6th Term – Participatory design (2020 – 2021)
7th Term – Co – Design (2023)
7th Term – Objects design for mobility (2021 – 2023)
8th Term – Research (2023)
2017 – 2019 / Facultad de Arquitectura (FARQ), Universidad Autónoma de Nuevo León (UANL) / MX
Bachelor in Industrial Design
(External Academic Advisor)
Design for Business – 6th Term
BOOKS
Projects published in books.
Pupil / Student Design / NL
Innovando con Diseño / Diseña México 2016 / MX
5th International Design
Biennial / Santiago, CL
SPECIALIZED MEDIA
Printed and digital media kindly featuring projects.
ArchDaily
Architectural Digest México
CHIC Haus
Folio
Muros
Revista Muebles
PROJECTS
CLIENTS & COLLABS
Candor
La Riviera
Mexa Roots
PAD Jalisco
TEAM
Edgar Rocha – Graphic designer
FORMER TEAM MEMBERS
Claudia Pérez – Designer
Iván de León – Freelance designer
Iris García – Design intern
Rodrigo Hernández – Design intern