Irapuato, Guanajuato, México, 1990
Understanding the world, its moment and context through Design. Corporate world has improved my structure, refined my attention to detail and increased pragmatism in decision making. In the other side, personal projects and interesting collaborations satisfy my need for free creative development and exploration while giving the opportunity to lead teams, manage and execute projects in different design realms adapting my own mind-set to what the project requires.
I constantly find myself evolving my own way of using design as an excuse and a medium to touch emotional fibers in the spectator, wake curiosity and awe in the user, and to challenge the industry by being empathetic with the market and the feasibility of things.
Currently collaborating in the home appliances industry from a Global Brand and Strategic stand point, curious and full with questions, I have learned by exposing myself to experiences at my reach, through working with highly skilled professionals building on each other’s ideas, by being transparent and straight forward.
AWARDS & RECOGNITION
Linterna / Campamento, Feria de Diseño / Guadalajara, Mx.
Hecho en FARQ / Antiguo Palacio Federal / Monterrey, Mx.
National Design Prize, Diseña México / Franz Mayer Museum / Mexico City, Mx.
Where are they now?, DECODE / CONARTE / Monterrey, Mx.
Tactile Beats, IO Collection
Milano Design Week, Fuorisalone / Promotedesign Din / Milan, It.
Corredor Cultural Roma Condesa / Mexico City, Mx.
TALKS & LECTURES
I’m often invited to share and discuss Design topics with students and professionals through workshops and talks at schools, business and cultural venues.
Advisory teacher / Design for Business / FARQ, UANL / Monterrey, Mx.
VII Foro de Arquitectura y Diseño / UDL / León, Gto.
Design Challenge / FARQ, UANL / Monterrey, Mx.
2016-… / Global Consumer Design, Whirlpool Corporation
Product Design and development for global and regional brands and markets. International experience and tight relationship with other departments and key decision makers. All projects remain confidential until their release to market.
2014-… / PEDROARTURO
Independent Design Practice
Take on my own practice, sell projects, coordinate teams, capitalizing Design.
Design projects development for national and international clients of different sizes and sectors. Mostly furniture, object, product, decoration, accessories, textiles and packaging.
Brands’ Creative Direction and Strategy leading multidisciplinary teams by project (Product, Graphic and Multimedia).
Personal projects with a more exploratory and expressive purpose, participation in design exhibitions and competitions.
2013 – 2016 / JD-E Industrial Design
Design consultancy, research, industrial design and development for leading companies such as Coca-Cola, Tupperware, Arca Continental, PM Steele, Casa Bosques, Diverza, Notwaste, Soriana, Billpocket and Provext, among others.
Intern to Project Lead development working close to Jorge Diego. Project coordination and execution, direct contact with clients and suppliers.
2012 / MadDog StreetRods
Summer practice – Design assitant
Sketched, welded and painted car parts. A super fun hands on experience in this small car restoring workshop in central Mexico.
5th International Design
Biennial / Santiago, Ch.
FRIENDS, PARTNERS & MENTORS