Irapuato, Guanajuato, México, 1990
Understanding the world, its moment and context through Design.
AWARDS & RECOGNITION
Winner / National Design Prize – Diseña México / Decoration Category
Linterna / Campamento – Feria de Diseño / Guadalajara, Mx.
Hecho en FARQ / Antiguo Palacio Federal / Monterrey, Mx.
Milan Design Week – Fuorisalone / Promotedesign Din / Milan, It.
Corredor Cultural Roma Condesa / Mexico City, Mx.
Abierto Mexicano de Diseño / Mexico City, Mx.
2016-… / Global Consumer Design, Whirlpool Corporation
Collaborated on Maytag, Indesit, Consul and Acros Brand Design Language visions, development and implementation cross-category.
International experience and influence working in Brands advanced design and strategy projects from USA, Brazil, Mexico and Italy. Specific tasks included vision creation, design language definition, sketching, 3D modelling, product visualization, strategy building, prototyping and building cross-function relationships.
Whirlpool’s Global Emotional Brand Language implementation in 20+ products.
2014-… / PEDROARTURO
Independent Design Practice
Design consultant for a wide range of clients ranging from furniture, object, and textiles to packaging and brand creative direction. Some clients are Arch, Candor, Colibrí 3D, Dicali Manufacturing, Hecho y Derecho, Lo Esencial, MASISA, Polybion, RCano, Shelf and Torrey.
Personal projects with a more exploratory and expressive purpose, participation in design exhibitions and competitions.
Academic advisor for Design for Business (2017-’18) subject at FARQ UANL Industrial Design program. Conferences and design critique in Mexican Universities.
2013 – 2016 / JD-E Industrial Design
Intern to Project Lead development coordinating and executing design consultancy, research, industrial design and development projects for leading companies such as Arca Continental, Billpocket, Coca-Cola, Decimal, Diverza, PM Steele, Soriana, among others.
2012 / MadDog StreetRods
Summer practice – Design assitant
Sketched, welded and painted car parts. A super fun hands on experience in this small car restoring workshop in central Mexico.
TALKS & LECTURES
I’m often invited to share and discuss Design topics with students and professionals through workshops and talks at schools, business and cultural venues.
Advisory teacher / Design for Business / FARQ, UANL / Monterrey, Mx.
VII Foro de Arquitectura y Diseño / UDL / León, Gto.
5th International Design
Biennial / Santiago, Ch.