Pedro Arturo » DB-M

Pedro Arturo Ruiz García.
© 2017

DB-M

ASTON MARTIN

 

2040 exterior design concept

5000 x 950 x 2100 mm

Project – Beyond the Hypercar

Year – 2019

Status  Concept

 

PRESS (English / Español):

We were lucky to have Aston Martin – Lagonda as our sponsor for this project, my first proper transportation design project ever. One during which besides learning about this kind of products and industry mindset and context, I also did learn the use of professional software. 

 

I found that Aston Martin is a brand that can afford the limits, innovating in materials and technologies, business units, luxury lifestyle and racing is part of their heritage. With this in mind and starting from visualising the future brand’s attitude to influence both its perception and products, the initial/abstract shape exploration aimed to find a simple yet sharp form and surface language to express the boldness and elegance the brand is renowned for. This expressive approach finds itself mixed with a clearly lightweight set of performance components shaped out of deconstruction and referencing Aston Martin motorsport heritage. 

 

Is this mix of both a purely artistic and a reimagined technical approach that allowed me to bring the brand’s Design DNA to new interpretations from formal gestures to be found intricate in the form (front face and side silhouette) instead of graphics, a somewhat subliminal yet pure way to find out this is an Aston Martin.

 

Besides the use of both woven and forged carbon fiber with exposed colours in the technical part of the vehicle, the main body is built out of a memory alloy that would allow us (industry) to have a chrome or highly reflective finish with colour shade changing without any finishing but from the material itself, helping reduce weight and add value or even personalisation.

 

The name DB-Myth comes out from following the current Aston Martin trend of naming their products after mythological creatures or characters, representing the highest hierarchy in this realm. A vehicle you can only drive and witness outside the future autonomous cities in which driving will be a risk to society, a vehicle you will only see in the middle of nowhere.”

 

IMPORTANT: This project does not represent any Aston Martin production plans, internal project or strategy. It is an academic project developed during the HSPF MATD course with Aston Martin Design department support.

 

#ThankYou Tobias Suehlmann, Miles Nurnberg, Profr. James Kelly, Profr. Andreas Hoffmann, Monika Markert, Profr. John Sweeney, Profr. Anja Bracht, Profr. Lutz Fügener, Profr. Michael Frei, Profr. Mark Fetherston.

Color & Trim strategy picasso board

Print for Werkschau 12072019